BMW Motorrad Units Gross sales File for 2021



BMW’s R 18 family contributed to a large portion of the sales increase, according to the brand’s figures, though the R 1250 GS enduros sold the most total units.

BMW’s R 18 household contributed to a big portion of the gross sales improve, in response to the model’s figures, although the R 1250 GS enduros bought essentially the most complete items. (BMW Motorrad/)

If there’s been one stable sliver of sunshine among the many darkness of the final two lockdown-littered years, it’s that motorbike gross sales have gone via the roof, posting year-over-year will increase the likes of which we haven’t seen in additional than a decade. Pandemic-fueled uncertainties proceed to push individuals outside, and as we all know, two-wheeled fanatics don’t want a lot urging to hit the street or path anyway, therefore the renewed—or in some instances, newfound—enthusiasm. The direct beneficiaries have been the large OEMs, and you’ll rely BMW amongst them: The agency’s Motorrad division has introduced its finest gross sales yr ever for 2021. It’s a lift fueled largely by BMW’s R 1250 GS enduros, but in addition by the brand new R 18 cruiser household, based mostly on BMW’s inside gross sales information.

Associated: 2021 BMW R 18 First Trip Evaluation

The US put in a strong showing in 2021, with sales numbers up more than 32 percent over the previous year.

The US put in a powerful exhibiting in 2021, with gross sales numbers up greater than 32 p.c over the earlier yr. (BMW Motorrad/)

In line with BMW’s numbers, gross sales of its bikes and scooters totaled 194,261 items worldwide in 2021, which provides as much as a wholesome 14.8 p.c improve over the earlier yr’s 169,272 items.

Not surprisingly, the European numbers remained sturdy, with Spain, France, and Italy all posting double-digit will increase, whereas within the US, issues had been even rosier, with a 32.1 p.c progress price over final yr and a complete of 16,030 items bought. And let’s not overlook India, which was up a whopping 102 p.c over the earlier yr! (To place it in context, that’s simply 5,191 items for the whole nation.)

The 2022 BMW R 18 B was released earlier this year. Here it is in the optional Galaxy Dust colorway.

The 2022 BMW R 18 B was launched earlier this yr. Right here it’s within the optionally available Galaxy Mud colorway. (BMW Motorrad/)

So which fashions are driving the gross sales? Not surprisingly, Motorrad’s perennially bestselling enduros are on the high of the listing, with the R 1250 GS and GS Journey alone racking up 60,000 items bought (worldwide). However BMW says the 4 new R 18 cruisers and the R 1250 RT performed a big half within the gross sales improve as properly, combining for greater than half of the almost 200,000 two-wheelers bought in 2021.

The 2022 R 18 Transcontinental dresser represents the top of the range.

The 2022 R 18 Transcontinental dresser represents the high quality. (BMW Motorrad/)

That is in all probability an excellent place to reiterate that the R 18 Transcontinental and R 18 B had been added as new variants for the 2022 mannequin yr, making 4 variations within the sequence: the lower-spec, extra conventional R 18 and R 18 Traditional cruisers, with the R 18 B bagger and the totally dressed R 18 Transcontinental topping the vary.

BMW says the R 1250 RT also helped fuel the increased sales numbers for 2021.

BMW says the R 1250 RT additionally helped gasoline the elevated gross sales numbers for 2021. (BMW Motorrad/)

In mild of the brand new information, Dr. Markus Schramm, head of BMW Motorrad, was fast to supply some celebratory vibes—albeit in sometimes understated German trend: “The truth that we managed to complete 2021 with this unbelievable consequence…makes me extremely proud. It’s exactly in occasions of disaster the place you possibly can see how properly a workforce sticks collectively.”

As for forward-looking statements, Schramm was likewise circumspect:

“…we begin the yr with what is certain to be the strongest product providing ever. Our 4 cruiser fashions from the R 18 household are coming into their first full yr of gross sales collectively. We’ve quite a bit deliberate for the second half of 2022, so…numerous surprises.”

May one other riff on the R 18 be within the works? An electrically powered tourer maybe? Given Bavaria’s propensity for brand new mannequin leaks, we’ll know quickly sufficient.

The BMW model that sold the most units in 2021? That would be the R 1250 GS (both base and Adventure trims).

The BMW mannequin that bought essentially the most items in 2021? That might be the R 1250 GS (each base and Journey trims). (BMW Motorrad/)



Supply hyperlink

Leave a Reply

Your email address will not be published.

Back to Top